NIKE

2024

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Commercial

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Nike

OVERVIEW

Overview
ADHOC partnered with Nike to transform a campaign moment into a living skyline—designing a custom drone sequence that extended the spot’s story into the night sky.

Objective
Amplify the film’s core message with a large-scale aerial reveal that reads clearly on camera and in social cutdowns.

Approach
We choreographed precision formations (swoosh evolutions, athlete silhouettes, kinetic type) and timed transitions to editorial beats. Safe airspace, camera-first blocking, and repeatable takes ensured clean plates for post.

Scale & Tech
~XXX drones • RTK positioning • custom light profiles • camera-sync flight cues

Result
Iconic, unmistakable visuals that elevated the commercial’s finale and delivered high-impact hero frames for broadcast and digital.